Xinyi He

UX Designer

Bossbaby

Created a consumer wellness concept targeting modern women’s emotional and physiological needs. This project explores modular product formulation, lifestyle-centered UX design, and direct-to-consumer strategy in the functional drink space. Each shot: “Power, Energy, Glow, Calm” is designed to align with a specific mood and moment, backed by scientific research. The project reflects a cross-disciplinary approach integrating branding, user psychology, and early-stage startup building.

Role

Project

Co-Founder
UX/UI Design
Product Design
Branding
Business Design

Visual & Business Experiment

NOT like this

Women crave convenience, empowerment, and vibes.

“I want to have a less emotional week to go through, haha!”

Bossbaby is growing alongside us.

We’re continuing to shape the brand and product with care.
A DTC website with waitlist is on the way. We can’t wait to share more soon.

This is a living project, evolving through real research, prototyping, and early traction.

Xinyi He

NOT like this Women crave convenience, empowerment, and vibes. “I want to have a less emotional week to go through, haha!”

Bossbaby is growing alongside us.

NOT like this

Women crave convenience, empowerment, and vibes.

“I want to have a less emotional week to go through, haha!”